Fairs and Exhibitions in Bulgaria

WHY PARTICIPATE IN FAIRS AND EXHIBITIONS?

Nobody says that the fairs and exhibitions are the only means in your marketing plan. However, they guarantee what other instruments can only lead you to - the personal contact with real buyers.
It is time that is most valuable to buyers of industrial goods. For this reason, it is not uncommon that you never meet them. With consumer markets, the situation is completely different. They will cut their rest to come to you, which is even more valuable. If someone invests a day to visit an exhibition, this means he is a motivated, serious buyers.

Fairs and exhibitions are efficient for:

- personal sales
- building client databases
- upgrading the relationships with existing clients
- market training
- achievement of sales targets
- demonstration of products and services
- media coverage
- creating brand recognition
- new product launches
- market positioning campaign

In the region of Bulgaria there are a lots of fairs and exhibitons but the most famous are:

International Fair in Plovdiv: THE LARGEST FAIR IN THE BALKANS

The beginning of the exhibition industry in the modern Bulgarian history was laid in 1892 when Plovdiv hosted the First Bulgarian Agricultural and Industrial Exposition.

International Fair - Plovdiv is the successor of the First Exposition and of its mission as well - to contribute to the prosperity of the Bulgarian people by encouraging the development of the national industry.

The exhibition calendar of International Fair - Plovdiv comprises multi-branch fairs and trade exhibitions covering key sectors of Bulgarian economy. International Fair - Plovdiv organizes the most important trade forums countrywide, opening up prospects for the Bulgarian producers to appear on the international market. The trade fair and exhibition events outline the performance of Bulgarian economy, as well as the interest of the international business in our country and region.

The Fairground is the largest exhibition site in the Balkan region. It is situated on area of 352,000 sq. m. The exhibition complex consists of 19 multifunctional pavilions best equipped for the arrangement and display of all kinds of exhibits. The exhibition area amounts to 138,000 sq. m., the indoor area is 69,300 sq. m. The modern Congress Centre of the International Fair Plovdiv comprises eight multifunctional halls with 20 to 550 seats. Another 13 halls in various pavilions are also available.

International Fair - Plovdiv provides its customers with appropriate conditions for business activities, identical to those offered by the most renowned European fairs.

International Fair - Plovdiv is the only fair organizing company in Bulgaria admitted as a member of the Global Association of the Exhibition Industry (UFI). Seven of its events have fulfilled the high criteria and have been approved by UFI. These are the International Technical Fair, the International Consumer Goods and Technologies Fair, the specialized exhibitions AGRA; VINARIA; MEDICUS, DENTO, GALENIA, PrintCom and Foodtech.

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The team of Euroholidays